MY PORTFOLIO

ACHIEVEMENTS

At Kinsale Insurance:
📈Increased social engagement by avg. of 36% across platforms
💻Increased new website user acquisition by 75% YoY
📧 Increased email engagement by 47% YoY

At ChompTalk:
🟦Increased Facebook reach 21% in first month on staff
🎤 Has covered 41% of all existing NCAA gymnastics teams in live competition

At Defining Disney Podcast:
📲 Reached ~1000 followers 100% organically - no money spent on social
📊 Increased release-day episode download rate by 50% over first year on air

At UNC Charlotte:
📲 Doubled Instagram followers in ten months to 1200+
🟦 Approaching 500 LinkedIn followers after just 1 year
💬 Recent campaign re: Duke’s Mayo Classic and App State rivalry garnered ~50k impressions

WRITTEN CONTENT

  • FEATURE: MEGAN SKAGGS, AN EXTRA YEAR, & TINY BOW PROJECT

    A feature on Gator fifth-year Skaggs and the inspiring way she’s using her new eligibility to give back to her community

  • ARTICLE: CONSTRUCTION INSURANCE, A VIBRANT BUT CHALLENGING MARKET

    An article ghostwritten for Aspera Insurance Services on the challenges of the Florida construction market, placed in the special Florida edition of Rough Notes

  • NEWS: Cartwright tapped to advise on new PBS show aimed at literacy education

    A news item detailing professor Kelly Cartwright’s role as Lead Curriculum Advisor in new PBS show Phoebe & Jay

  • BREAKING NEWS: WR Van Jefferson Drafted by L.A. Rams

    A breaking news report on a Gator football player selected in the 2020 NFL Draft, written live during the event - I led the site’s draft coverage

  • PRESS RELEASE: KINSALE ANNOUNCES PROMOTIONS

    A press release detailing the 2023 promotions at Kinsale Capital Group, picked up by Yahoo!Finance, NASDAQ.com, and others

  • FEATURE: The Little Team that Could: Boise State Broncos Rise to the Occasion

    A feature on the Boise State gymnastics team as they sought their first National Championships berth in 2017

  • FEATURE: GERMAN-AMERICAN SYMPOSIUM CELEBRATES 30 YEARS

    A feature written on the storied research partnership between UNC Charlotte’s Cato College of Education and PH Ludwigsburg in Germany

  • NEWS: Pair of Gator Signees Make McDonald’s All-American Roster

    A brief news article on the naming of Gator women’s basketball signees to the prestigious McDonald’s All-American Game

  • PROFILE: DRS. BRITTANY '25 AND JAALIL '24 HART

    A profile on Cato College doctoral graduates and married couple Brittany and Jaalil Hart, who completed their Ph.D.s at the same time

INTERVIEWS

  • PROFILE: LEANNE WONG COMMITS TO GATOR GYMNASTICS

    A feature written on Olympic alternate Leanne Wong after she signed with the University of Florida

  • VIDEO: Alex Trivellin recaps transportation in 2022 and previews 2023

    A PR video conceptualized, written, produced, and edited for the Transportation Division of Kinsale Insurance

  • PREVIEW: Parity Poises SEC Championship For Even More Excitement

    A preview of the 2022 SEC Championships including interviews and quotes from press conferences from coaches across the SEC

SOCIAL MEDIA

  • VIRAL IMAGE: CAMPUS SUNSET

    Nearly 21k impressions, 1k interactions, and 300 profile visits just on Instagram - I know what the audience wants to see. Photographed on iPhone with no editing.

  • LIVE VIDEO: COACHES PANEL INTERVIEW

    A live panel interview of the coaching staff of Gator Gymnastics, conceived and conducted by me. Currently at 1.1K views.

  • THREAD: GREATEST HITS

    A good example of community building and engagement skills from my podcast, Defining Disney - a thread of our most-downloaded episodes from 2022

  • PRODUCT VIDEO: EXCESS PROFESSIONAL

    A content category I pitched and implemented at Kinsale - short videos detailing divisional or product launches. Shot and edited by Holly Cline, written and media trained by me.

  • SOCIAL PROOF: CHART PERFORMANCE

    A major piece of our podcast social strategy was social proof - demonstrating to outsiders that listeners considered our show to be high-quality in an effort to bring those outsiders into the listener group. See Podcast page for all-time achievements.

  • VIRAL REEL: ALUM VISIT

    Collaborative reel with Charlotte alum and education influencer Shelby Lattimore ‘19 recapping her visit to the college’s Teaching Fellows chapter. Over 90k impressions, 3500 engagements, and 35 new follows resulting from the reel.

  • ANIMATIC: DOWNLOAD MILESTONES

    An example of basic graphic design work in my wheelhouse, featuring royalty-free imagery and small animation celebrating a podcast milestone

  • BRANDED HASHTAG: #ddpwatchnight

    Discoverability and branding in one - the hashtag for my podcast’s virtually-hosted watch parties, so that comments from any participant could be found and used as content on our page. 16 different accounts are represented in the “top” results, not counting the podcast or either host’s personal account.

  • THREAD: SENIOR NIGHT

    An example of the live event coverage I’ve done for Gator Gymnastics meets - a short Twitter thread detailing the seniors’ celebration at the meet’s end for those who could not attend, as it was not televised.

PODCAST APPEARANCES

  • VIDEO CAST: LET'S TALK LORCANA #51 - YEAR IN REVIEW

    Selected episode of weekly YouTube show on which I was a recurring cast member and producer - doing background research and augmenting storylines live during broadcast, as well as appearing on screen each week to play trivia with guests and occasionally participate in interviews and roundtable discussions

  • PANEL: MCU PHASE 4 AND BEYOND ON LET'S CHAT WITH CHRIS REVILL

    A roundtable co-produced by me and noted Rhode Island local podcaster Chris Revill to discuss the future of the Marvel Cinematic Universe with women in the storytelling and fandom industries, including myself

  • VIDEO CAST: THE LORE LIBRARY PART 1

    Community-focused podcast I guest hosted featuring members of the Lorcana community’s most prolific competitive team, exploring the bonds that built their team and the way they contribute to growing the game in more non-traditional groups

DATA, RESEARCH,

& VISUALIZATION

  • INFOGRAPHIC: OCEAN MARINE

    An infographic detailing target classes for the Ocean Marine Division of Kinsale Insurance. Graphics by Holly Cline and Dana Hoeck, words by me.

  • DATABASE: NCAA GYM ROSTERS AND COMMITS

    A Google Sheet constantly updated by College Gym News editors with information on 80+ rosters and commits for teams across the nation - I helped build out the original framework for the sheet and input the rosters from 2010-2020 seasons for SEC, EAGL, MRGC, and MAC teams (25 teams)

  • GRAPH: DEFINING DISNEY RUBRIC SCORES

    An infographic detailing the films my podcast has scored, their release years, and the eras of Disney animation they belong to

  • DATABASE: LORCANA DLC SEASON 1 PERFORMANCE TRACKER

    A Google Sheet public to the world to track top players’ performance across the first season of competitive organized play in Lorcana, with additional custom functionality for official tournament broadcasters, including searchability and filters